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Digital Marketing

A technique that allows marketers to reach prospects and customers who are connected to the internet and establish a brand image.

Brand Management

A technique that increases the perceived value of a product line or brand over time. It helps brand boost their brand awareness.

Market Research

Market research is the systematic and logical process of collecting information about a market or potential market.

Digital Marketing

Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.

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Brand Management

Brand management is a function of marketing that uses techniques to increase the perceived value of a product line or brand over time. Effective brand management enables the price of products to go up and builds loyal customers through positive brand associations and images or a strong awareness of the brand.

Market Research

Market research is an organized effort to gather information about target markets and customers: know about them, starting with who they are. It is an important component of business strategy and a major factor in maintaining competitiveness.

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