Google Search Console

Once you have created your website , it is important that your site is actually visible to people and not just sitting at the back . Since Google or other search engines have an enormous amount of information available , it is important that your site reaches your target audience using the relevant keywords and before that the search engine is able to find your site .

For this purpose Google’s product Google search Console offers a free service that helps you in tracking , maintaining and debugging your website’s presence in Google search results . It basically is your guide for improving your website visibility for Google , which indirectly will result in better audience targeting . It is a very useful tool for developers , website owners , SEO professionals and it’s biggest advantage is that its user friendly and gives you deeper insights into your website performance .

It also helps you to check whether Google can find and crawl your site . It helps you find issues related to indexing as well as re-indexing your new content . It helps you track the traffic data and get insights on impressions of your website . Apart from this , it can also help you to track metrics like click through rate , number of frequent searches and such metrics , which can help you understand the relevance of your website with better insights and help in growth. It also has an inbuilt alert system , which notifies of negative elements in your site such as spams and any other performance issue that persists on your site . It also helps you to keep a track of sites that link to your website .

It is very easy for users to get started with this tool . The very first step is to verify your website ownership , which can be done in multiple ways like meta tag , HTML file upload , GTM (Google Tag Manager ) etc . Then with the help of URL inspection tool , you can check whether your website’s URL is eligible to be shown in the search results . Also there is a coverage feature which would then help you in how Google crawled your website or how it discovered it . Then there are multiple reports which are visible , which can be used to track and update your website for better search relevance .