Website Audit
What is a Website Audit?
Digital marketers, whether SEO experts or not, may review and analyze a website's performance before taking corrective action. A site audit specifically assists digital marketers in isolating site faults, identifying areas of potential, comprehending the strengths and weaknesses of competitors, conducting keyword research, and developing a work back timetable that is practical and prioritized.
Quick Overview
- Check indexed pages
- Is the homepage showing up at the top, or are the correct pages showing up?
- Check Google’s cache for key pages
- Does the homepage/landing page have at least one paragraph?
- If the site contains real and substantial content
- Proper keyword targeting
- Check for duplicate content/page titles in the SEOmoz Pro Campaign App.
- Is the content formatted well and easy to read?
- Are the Headline tags used?
- Are the images used?
- Are there Good Headlines on Blog Posts?
- The amount of ad space on a page.
- How is the Site Architecture?